I’m a product designer who genuinely loves messy, complicated problems (for real). My favourite part of the job has always been untangling a complex user issue (especially in high-stakes environments) and turning it into something that ✨just makes sense✨. For me, it all comes down to finding out why people do what they do. That's how you build something that people actually want to use, and that also helps the business grow.
I started my career very focused on the craft, making sure the UI was clean and the pixels were perfect. And I still love that part. But I quickly figured out that the biggest design decisions happened way before I even opened Figma. That curiosity led me to take on bigger, more strategic challenges. I've had the chance to lead research that showed a startup they needed to pivot their entire business model, and I designed the strategy to fix a "leaky" onboarding funnel by rebuilding user trust from the ground up.
That whole experience has been an amazing foundation. Now, I’m really excited to bring what I've learned about product-led growth and user trust to the B2B world. I'm looking for a collaborative team that's passionate about solving complex problems for other businesses.
My Design Philosophy
→Start with the "Why." I believe the best solutions come from a deep curiosity about the real, human problem. I love to dig into the data and talk to users to find out what's really going on before I even think about a solution.
→Clarity is kindness. Whether it's a complex financial app or a simple button, my goal is to make things as clear and intuitive as possible. Good design shouldn't make you think too hard.
→Collaboration makes everything better. I'm convinced that the best ideas don't happen in a silo. I love working with PMs, engineers, and content designers to build something better than any one of us could have built alone.
Outside of Work
When I'm not in Figma, you can usually find me taking long walks through Amsterdam, probably on a mission to find the city's best stroopwafel. I'm a huge music lover and am currently learning to play the bass, and for a different kind of creative outlet, I also do illustration for fun.
I also love to spend time reading about psychology, sociology, and the arts. I find that staying curious about how people think and how the world is structured makes me a better, more empathetic designer.