Karla Silvas
Product Designer
📍Amsterdam, NL
With a business-focused mindset and a keen grasp of user-centred design, I excel in developing solutions grounded in evidence-based practices. My approach involves balancing user requirements and business goals to create well-informed solutions. I thrive within an empowered, collaborative team and champion an iterative methodology. By constantly monitoring performance and analysing metrics, I detect issues and navigate to effective solutions through rapid prototyping and testing.
💼Professional Background
▪️2024 - Today · Senior Product Designer & Founder at Soda Studio (Amsterdam, NL)
▪️2023-24 · Senior Product Designer at The Nu (Amsterdam, NL)
▪️2022-23 · UX Designer at Bitpanda (Amsterdam, NL)
▪️2021-22 · Product Designer at N26 (Berlin, DE)
▪️2019-21 · UX Designer at Contractor (Berlin, DE)
▪️2024 - Today · Senior Product Designer & Founder at Soda Studio (Amsterdam, NL)
▪️2023-24 · Senior Product Designer at The Nu (Amsterdam, NL)
▪️2022-23 · UX Designer at Bitpanda (Amsterdam, NL)
▪️2021-22 · Product Designer at N26 (Berlin, DE)
▪️2019-21 · UX Designer at Contractor (Berlin, DE)
📔Publications
Jan 2020 ∙ Net Magazine #327 - Showcase: Design Exhibit
📚Education
▪️2023 · Service Design (Interaction Design Foundation - Online)
▪️2023 · Graphic Design Specialization (California Institute of the Arts - Online)
▪️2020 · UX Specialization (California Institute of the Arts - Online)
▪️2014-2018 · Bachelor's Degree in Computer Science (Universidad Autónoma de Baja California - Baja California, México)
▪️2010-2013 · Associate Degree in Business Administration (CETis 25 - Baja California, México)
▪️2023 · Service Design (Interaction Design Foundation - Online)
▪️2023 · Graphic Design Specialization (California Institute of the Arts - Online)
▪️2020 · UX Specialization (California Institute of the Arts - Online)
▪️2014-2018 · Bachelor's Degree in Computer Science (Universidad Autónoma de Baja California - Baja California, México)
▪️2010-2013 · Associate Degree in Business Administration (CETis 25 - Baja California, México)
Hard skills (highlights)
✨User Research & Testing
✨User Personas and Journey Mapping
✨Information Architecture
✨Visual Design
✨Interaction Design
✨Usability and Accessibility
✨Analytics and Metrics
✨Market Research
Soft skills (highlights)
💎Team Collaboration
💎Stakeholder Management
💎Problem-Solving
💎Design Thinking
💎Product Lifecycle Understanding
💎Vision and Roadmapping
💎Adaptability
💎Attention to Detail
Goals
🎯Innovate user-centric solutions: Continuously develop and implement cutting-edge design solutions that enhance user experiences.
🎯Expand client base: Grow my design agency by acquiring high-profile clients and diverse projects across different industries.
🎯Foster design excellence: Promote a culture of design excellence as a Product Designer working for big companies, and within my agency, ensuring top-tier quality and creativity in all projects.
Motivations
🌱Passion for design: A deep love for crafting visually appealing and highly functional user experiences drives every project.
🌱Desire to lead and inspire: Motivated by the opportunity to lead teams, inspire creativity, and mentor upcoming designers.
🌱Impact on industry: Ambition to make significant contributions to the design industry through innovative work and thought leadership.
Networking & learning
Communities:
💫ADPList Amsterdam Ambassador
Conferences:
Attends major design conferences (in person or virtually) like Figma Config, and UX London
Languages
🗣️Spanish (Native)
🗣️English (Bilingual proficiency)
Tools
⚙️Miro, Figma, Adobe Creative Suit, Sketch, Notion, Sketch, Jira, Project management platforms, Usability testing platforms